HOW WE WORK
A peak into our area of expertise
The source
Reborn from the former Medianet, the Prestigious Media powerhouse and Market-research thinktank, Initiative Arabia bolsters its numbers and aspires to concentrate its sizeable and visionary experience into the frame of His Royal Highness King Mohammed Bin Salman’s VISION 2030 clear & targeted goals.
Vision 2030
In this respect, and in conformity with Vision 2030, it is our objective to aid KSA in the development of its sustainability, its quality of life, the health and education of its population, as well as a national and patriotic effort to create jobs of its youth. In this sense, it is our initiative to creatively design and implement new projects while bridging European Know-how with adequate needs and demand in the Middle-East, specifically Saudi Arabia.
Internal tourism
One of our main initiatives within the scope of Vision 2030is to launch a movement across the Arabian peninsula for internal and incoming tourism. Namely, we strive to bring forward the natural, cultural and historical wonders of KSA, organizing and structuring relevant resorts & activities into comprehensive tour formulas, while promoting them throughout the Arabian Peninsula, as well as Europe, to the appropriate channels.
Green Ambition
This will require a vast complexion of landscaping (reforestation), oversight of natural faunistical reserves, building connectivity to rural areas, adapting the educational system and establishing international partnerships, constructing new nature-compatible resorts (coastline, mountains, plateaus, deserts), and raising awareness on many key well-being topics (personal care, nutrition, physical activity, relationship to the elements…). The sky is the limit.
Let´s go into detail
Tourism:
- creating & administering sales of Inclusive Tour packages
- drafting resort concepts and combining innovative activities / services
- identifying & marketing the relevant target group
- developing and administering Internal Tourism initiatives
Market Research:
- Market feasibility studies (micro & macro analytics)
- Strategic step planning & compliance check
- Targets definition
Events Management & Sponsorships
- Automobile events
- Renewable power initiatives & incentives
- Lucury retail
- Health & nutrition
- Tourism & leisure
PR Services, Multichannel Marketing Campaigns & Media planning
- Media relations
- Press conferences
- Media agency intermediation
- Relation to many non-governmental associations (including women’s associations)
Project Management & Administration
- HR & Staff coordination
- POS administration
- Progress overview
- Sub-contractor relations
Sales Representation
- Sales management
- Key account management
- New lead generation, follow-up and closure
- Contracts management
- Trade fair representations
- Relations to distributors
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